I get a lot of email newsletters. It’s because I’m interested in so many different things. Gun rights. Health care. Organic food. Humor. Movie news. Education. Human rights. Government.
Well, you get the idea. The point is that I already would get a lot of material just because of the volume of my interests. But, it would seem that many people who publish email newsletters are either not understanding their medium, or they have a scam-artist mentality.
So, we need some basic rules on Email Newsletter Etiquette.
1. When you send out an email, you only need to send one copy per subscriber. If they like it – their email account has a way to create folders to store it in. The email can be re-read as many times as they like before they delete it. Don’t send another until you’ve actually written something substantially different – unless there is a major update, crisis, or a correction. Major does not include fixing a spelling error.
2. #1 also means that you do not need to have 16 assistants (or friends or colleagues) forward their copy of the same email to everyone on your subscription list. Trust me, it gets less interesting the more times you get a new copy of the same thing.
3. When I subscribe to your email newsletter, it is because I want to hear what you have to say. I did not subscribe to newsletters written by the 15 top administrative assistants at your organization, nor did I subscribe to newsletters written by 300 other people around the world whom you think I might find interesting. If you have nothing new to say, don’t give your voice to someone else.
4. We need an immediate total ban on the practice of automatically signing people up for newsletters on the basis of signing a petition. When I sign a petition, it is because I care about THAT ONE concern – not the 40 other things you care to stick your noses in. There is one particular organization (feminist oriented) that I signed a petition supporting the position they liked about the Christian woman sentenced to death in Sudan over marrying a non-Muslim. The next thing I knew, they sent me emails about abortion, gun control, birth control, US Supreme Court cases they were interested in . . . . and I agreed with NONE of the positions they took on those other issues.